In addition to my professional design career, my partner and I ventured into the world of entrepreneurship in 2015 by launching our own mead brand. What's mead, you ask? It's an alcoholic beverage crafted from honey, experiencing a notable resurgence within the craft beverage community.
My responsibilities within the business were diverse, encompassing marketing strategies, photography sessions, social media management, and of course, label design. Together, my partner and I oversaw operations at our taproom, engaged with customers, offered tastings, and facilitated bottle sales.
This entrepreneurial journey was invaluable, shaping my perspective on design decisions through the lens of a business owner.
