Blue Roo cans on colorful picnic blanket with raspberries, lime wedges, and a mango slice
A Creative Studio in metro detroit

Your Product
Deserves Packaging People Remember

Strategic branding + packaging design for food, beverage, wellness, and CPG brands ready to stand out.

White coffee bag and cup with beans on mint background, hand placing red lid on the cup.
White cup with orange band and blue logo on a purple background
client work featured in
top chef
kelly clarkson show
air canada
los angeles magazine
haley silver moon branding & design

You’ve created something people want. Let’s design it that way.

Maybe you're launching your first product and have no idea where to start.


Maybe you already have a logo, but you're struggling to translate it into packaging that actually feels like a brand.


Or maybe your current packaging simply doesn't reflect how good your product has become.


That's where I come in.


I help food, beverage, wellness, and consumer product brands turn their ideas into cohesive, strategic packaging designed for the shelf and built for production.

Two ways to work with me

From First Idea to Finished Package

Whether you're creating something entirely new or bringing an established brand to the shelf, we'll start exactly where you are.

KINRO green tea packaging set with boxes and cans on a light background
01. Branding + Packaging

Build your brand beautifully from the beginning.

For new and evolving consumer brands that need the complete visual foundation. We'll create your identity and packaging together, resulting in a cohesive brand system designed to translate naturally from logo to label, box, pouch, bottle, can, and beyond.


  • Brand identity
  • Logo suite
  • Color + typography
  • Brand guidelines
  • Custom packaging design
  • Print-ready artwork
  • 3D product rendering


Black and yellow BEEFUEL energy drink can and bottle on a product packaging layout
02. Packaging DESIGN

Already have the brand? Let's create the packaging.

For businesses with an established visual identity that need strategic, professional packaging design. I'll translate your existing brand into a packaging system that feels considered, distinctive, and ready for production with room to grow across future products and SKUs.

  • Packaging concepts
  • Labels, cartons, pouches, cans + more
  • Print-ready artwork
  • Product information + hierarchy
  • 3D product rendering
  • Additional SKU development




Pink drink bottle on a wooden tray with grapefruit slice and a small glass, against a bright orange background

"Haley and I have been working together extensively on creating the design and packaging of my beverage and cafe brand. Of the several brand strategists and graphics designers I have worked with on this project, she is by far the best.


Haley is friendly, responds well to feedback, and appreciates data driven design. Her work is well done, creative, and on trend. She's fabulous, and I look forward to working with her closely in the future! 10/10 would recommend."

–  REILLY, BIIABREW
PACKAGING FOR THE REAL WORLD

Designed to Catch Eyes

Built for everything that comes after.

Beautiful packaging has to do more than look beautiful. It has to communicate in seconds. Hold its own beside the competition. Work across flavors and SKUs. Accommodate the less glamorous realities of barcodes, Nutrition Facts, seams, dielines, bleeds, and production specifications.


That's where experience matters.


Silver Moon combines thoughtful brand design with real-world packaging expertise to create work that makes the transition from concept to production without losing what made the idea special in the first place.

silver moon branding & design
silver moon branding & design
PORTFOLIO HIGHLIGHTS

From Emerging Brands to National Shelves

My packaging experience spans food, beverage, wellness, and consumer products, including work developed for products sold through major national retailers.

THE DESIGNER

Meet Haley

Designer, art director, packaging obsessive, and founder of Silver Moon Branding & Design.


I've spent my career building brands from both sides of the process , first in branding and creative direction, and later deep in the technical world of consumer packaging.


Today, Silver Moon brings those worlds together.


My approach is equal parts creative instinct and practical experience: developing brands that feel distinctive enough to get noticed and thoughtful enough to grow with you.


Because the best packaging doesn't simply decorate a product. It gives it a world to belong to.

Woman using a laptop at a bright counter in a modern kitchen
FROM THE PORTFOLIO

Full systems, built from the ground up.

Hand holding a Kinro electrolyte hydration drink can outdoors on a sandy trail at sunset
electrolyte beverage · Brand + Packaging

Kinro

Blue product box and candle labeled “Intrigue” on a blue background
candles · Brand + Packaging

Regular Brand

Three Blue Roo cans on a picnic blanket with watermelon and flowers outdoors
thc beverage · Brand + Packaging

Blue Roo

HAVE SOMETHING GOOD IN THE WORKS?

Let's Give your Product a Beautiful Place in the World

Whether you're starting with a product and an idea or an established brand ready for better packaging, I'd love to hear what you're creating.