The Kick Fizz crew approached me with a bold vision: to inject a burst of 90s nostalgia into the hard seltzer industry. They wanted to capture the vibrant, energetic essence of the iconic Lisa Frank aesthetic, transforming their brand into a neon wonderland that screams fun, excitement, and fizz! My task was to create a visual identity that would instantly connect with millennial and Gen Z consumers who crave that nostalgic throwback, while also positioning Kick Fizz as a fun and fresh option in the competitive seltzer market.
